Among the existing marketing technologies, of particular interest is crowd marketing, which is also called "hidden", which allows you to popularize a product or service by meeting the needs of the target audience. Place of implementation: social networks, blogs, forums, as well as specialized services that conduct surveys.Order service
The goal of this technology is the mass popularization of this or that object, which is achieved through the formation of public opinion. The group's marketers have a large number of effective tools at their disposal, including reviews, recommendations, surveys, etc. The necessary information is posted in the most natural way on thematic forums and other communities in which there is an initial interest in this topic.
In crowd marketing, it is most often not customary to place direct links to an object. Agitation is carried out by mentioning a polarized product or service, generating motivation, etc.Order service
We work on an open budget for the purchase of links. We provide a report for each link.
For more than 10 years of work, we have collected a large list of working accounts for posting links on private forums, continuing to improve it.
We draw up a technical task taking into account the specifics of your business.
A well-executed crowd marketing campaign allows you to achieve:
The main types of platforms that are used to implement crowd marketing technologies:
Review sites are an electronic version of the book of complaints and suggestions, which is available in any trading network. It is here that a huge number of users are trying to find relevant information for them. The most famous such resources will be in the issue on the first pages. As a rule, any topic is discussed on such platforms, but there are also highly specialized resources that are dedicated to cosmetics, tourism, etc. This is a fairly effective crowd marketing tool, despite the fact that it has certain disadvantages, including lengthy verification of publications.
Thematic forums are the best place to engage interested users in your question. Here they share problems, look for answers to questions and just like-minded people. All this opens up unlimited opportunities for crowd marketers, but their actions must be extremely competent. The difficulty when working with forums lies in the fact that communication is always active here, so the popularity of branches is constantly changing and it can be quite difficult to find an actual “own” topic.
Social networks are always a lot of information, so you can find everything here. You need to use the search and join the discussion you need. Another effective tool is parsing, a service provided by special online services. With their help, you can choose the necessary topic, region and key phrases.
Dedicated Q&A platforms are another essential tool for a crowd marketer. It also creates certain discussion threads that start with questions, such as “how to choose…”, “which is better…”, etc.
Do not neglect all kinds of directories, which contain the necessary information for consumers about companies, organizations, retail chains, there is an opportunity to read and leave reviews.Order service
In his work, a crowd marketer uses three main algorithms:
There are the following main criteria that help us evaluate how correctly crowd technologies are implemented:
Mistakes in crowd marketing are typical for many who try their hand at this method of promotion. First of all, this is the expectation of too high results, the wrong definition of the subject of the site and an excess of advertising texts. Crowd marketing is one of the methods and should be used in conjunction with other technologies.
The selection of thematic sites is very important, which is one of the conditions for getting traffic to your resource. They must be selected in accordance with the type of activity of the company. These can be blogs, directories, forums, review sites. Crowd marketing requires a detailed analysis of the target audience. Only in this case, you can count on the promotion of goods, services, brand in Internet communities.Order service
The main goal of crowd marketing is to stimulate sales growth by meeting the needs of the target audience. But you need to do it right. In order to stay on course, you need a good guide, which can be eMiS internet marketing studio. Our main advantages:
We work with any projects, regardless of the scale and area of interest, and conquer with quality service and craftsmanship.
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