Case study on targeted advertising of a dishware store

Client: Dishes shop.

Task: increase sales by 30%.

The target audience: women/men from 20 to 65 years old who live in Ukraine.

What they were doing: using visuals with dishes, we received few conversions, so we switched to shopping ads, which worked much better.

Results for targeted advertising on Facebook and Instagram

• 117 конверсий на сайте, стоимость одной конверсии - 2,37$

Conclusion

Conversions received: 117 cart orders

Profit: 70 200 UAH

Average check: 600 UAH

Advertising expenses: 6,925 UAH

ROI u003d (profit-advertising costs) / advertising costs * 100% u003d (70,200 UAH-6,925 UAH) / 6,925 UAH * 100% u003d 914%

The conversion rate was 1.24%