“He who has never made mistakes has never tried something new,” A. Einstein rightly believed, but it would be wiser, in our opinion, to use someone else's experience. Moreover, it can be both successful and bitter - in any case, we get the opportunity to reach our cherished goal much faster and without loss. That is why we analyze the competitor's website.Order service
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Based on the data obtained, identify ways and find out the cost of promoting your business on the Internet.
You will learn from any manual for marketers that the basis of success in today's conditions is to compare yourself with competitors. In order to become stronger, you need to do better what your competitors fail to do or what they overlook.
Knowing your competitors' strengths is also very valuable, as you can safely follow the competitor's lead. Using his strategy, a young company can quickly adapt to market conditions or even create competition for it.
Let's say more, even if you have already become a leader in your field, you should not stop studying your competitors. Do not forget that everyone is striving for the top, and at one point you may give up your place to someone. Staying on top is easier than climbing it again.
So, regardless of the direction of your activity and position in the market, competitor analysis is a prerequisite for your security and success.
Monitoring competitors allows you to:
We define the main stages of analysis and criteria that allow you to evaluate competitors.
Search for competitors. Our task is to identify the main competitors (based on the field of activity, geography, scale and income of the company).
Comparison of company performance with competitors. Comparative analysis allows you to evaluate your position and determine priority tasks.
Studying competitor strategies. Our task is to determine what helps competitors succeed.
SEO analysis consists of two main stages:
In the first case, we determine the keywords by which users find competitors in search engines. This allows you to see the situation from the perspective of potential customers. Based on key queries, a semantic core is created, which is the main factor in ranking a resource in search engines.
The semantic core is associated with the site structure and content. Therefore, the analysis of the semantic core includes two stages:
Let's talk more about content analysis. To compare with a competitor, you need to break down the site by the types of pages that are used for promotion:
When analyzing the content of the main page, categories and subcategories, consider the following:
When analyzing product cards, the following is taken into account:
When analyzing blog pages, consider:
The analysis of the semantic core should be carried out regularly, and not only on the site of competitors, but also on your own. The situation is constantly changing, and competitors are regularly optimizing to improve their positions in search engines. This will allow you to quickly respond to changes, making appropriate adjustments, developing new strategies, so that the site will always remain in the TOP.
SEO-audit is a comprehensive analysis, by conducting which of competitors, we get the opportunity to see how our site should be promoted. For a more complete picture, we may need the following data.
Domain age. You can check it using the Whois service. At the same time, one should not forget that the age of the site may be different, since new resources can work on old domains (determined from the moment of indexing). How do these metrics affect rankings? The older the better. In this case, we can talk about a large history of visits, a certain level of audience trust. Do not forget that the trust of search engines in the site is built on the basis of the opinions of users, so the trust of the audience is a very important indicator.
The higher the trust, the better the structure of the site, the higher the relevance of queries, the number and quality of backlinks, etc. For young sites, trust is not a promotion factor - in this case, attention is paid to other ranking factors.
Site traffic. High traffic tends to increase the chances of good conversion rates. Competitor analysis will allow you to make adjustments to your strategy, and you can use special services to analyze attendance. The main metrics they provide are:
These are very important indicators for building the right strategy. They allow you to determine the channels through which you need to attract users to your site, as well as better understand the target audience, which, in turn, will help you properly target ads. By analyzing the sites of successful competitors, we get the opportunity to find the best solution for our business.
Regardless of your field of activity, market position and the strategy you use to promote your company, competitor research is a prerequisite for the development and security of your business, setting priority goals.
In order to stay on course, you need a good guide, which can be eMiS internet marketing studio. Our main advantages:
We work with any projects, regardless of the scale and area of interest, and conquer with quality service and craftsmanship.
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