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The flip side: TOP 5 famous sites with low loading speed

At a time when all Web-studios are trying to optimize their clients' sites as much as possible and try to bring them into the "green zone" according to PageSpeed ​​Insight, a number of well-known resources have surprisingly low loading speeds. 5. Apple, apple.com. Desktop speed index versions– 54/100 mobile– 70/100 At first glance, it seems that the Cupertians have seriously beaten the pots ...

How to get the maximum effect when promoting a site? Mixing SEO and PPC

Attracting users to the site, increasing the conversion and the size of the average check is a basic task for marketers. Simultaneous work in two directions will help to increase the efficiency of promotion: SEO website promotion and placement of contextual advertising. These tools have successfully proven their relevance, and by combining the efforts of SEO and PPC specialists, you will be able ...

SEO website promotion - how to evaluate the effectiveness of optimization?

Active development and website promotion require the use of a multi-channel strategy that includes optimization across the board. And one of the main vectors is SEO promotion, which is necessary to improve the position of the resource in search results. And in order to assess the quality of the work of specialists, as well as the feasibility of investing in content and contextual advertising, a c...

SEO audit is the foundation of effective website promotion

Quality content and good website promotion — the key to future success. But, despite the efforts made and the money invested, often small mistakes or shortcomings can spoil the overall impression - this leads to a decrease in conversion, as well as the inability to achieve the desired result. SEO audit will help to avoid this - a comprehensive analysis of indicators that will demonstrate the rele...

What does complex website promotion consist of?

To promote an information or commercial resource on the web, you can focus solely on the targeted use of advertising tools. Much more efficient complex website promotion, which includes simultaneous work in all directions at once, which is much more productive, and most importantly, more profitable and faster. The relevance of the complex promotion of the site There is no single universal s...

Website Promotion - 7 Basic Promotion Methods in 2021

Effective website promotion is simultaneous work in several directions at once, which is able to reach the maximum number of potential customers. Specialists of the eMiS company offering the service website promotion, We have compiled a list of relevant methods that will help you quickly and without additional costs to get the desired result. Search Engine Optimization (SEO) SEO is search e...

Google Page Experience Algorithm

Google Page Experience is a new ranking factor that was announced back in 2020 and went into effect not too long ago.. SEO website promotion taking into account the updated algorithms, it requires a mandatory comprehensive audit, as well as the subsequent adaptation of the resource for users. To get into the top positions of search results, it is worth studying in detail the characteristics of th...

Contextual advertising - features of promotion in Google

Google is a popular search engine, which, according to statistics, is used by about 50% of the world's web users to find information, buy things or use services. And Google Ads contextual advertising is an effective promotion tool that, if properly configured, will help you quickly increase the flow of customers, order volumes, and, accordingly, the amount of profit. The effectiveness of conte...

5 Common SMM Mistakes

Social media promotion is not an easy task. Only at first glance, it is enough to regularly post thematic publications and respond to comments - in practice, there are nuances that need to be taken into account. Often common mistakes in SMM, but knowing about the possible "pitfalls" it will be possible to easily avoid such miscalculations. Mistake No. 1: lack of a competent strategy This is...

SMM pains: the main sorrows of a social media promotion specialist

A social media manager is a highly demanded and relevant profession. Online platforms are rapidly developing, becoming a place for selling goods or services, advertising, increasing brand awareness - an SMM specialist is actively working on the implementation of the ambitious plans of business owners. Here are just the high expectations of the client, as well as the myths about this work - the re...