SEO at the site development stage

SEO is the advertising channel that is most trusted by users, so it is most effective in helping to generate sales in the long run, increase the loyalty of the target audience and build a reputation among users.

SEO during development is the basis for successful complex promotion of a website when promoting a brand, which affects the growth of quality traffic, a stable increase in conversions, and the appearance of a resource in the TOP-10.

It is logical to involve an SEO specialist at the stage of creating a project.

The service will cost from 8,000 UAH.

SEO is a complex service that requires in-depth knowledge of several specialists, diligence, thoroughness in technical details, attention to trends and chosen strategies.

A ready-made adaptive cross-browser site with a unique design and customized analytics, ready to fly to the TOP of Google.

According to the accumulated experience, a set of measures aimed at SEO optimization in the process of creating a website, depending on the scope of the project, takes 2-3 months or more.

• Detailed information about the specifics of the business
• Access to the admin panel, FTP, possibly hosting
• Доступ к Google Webmaster Tools (Search Console), Google Analytics, Google My Business.
• Information about current activities with the site.
• Follow the instructions of our experts on working with the resource.

Where to order SEO at the stage of website development in Ukraine? Internet marketing company eMiS professionally performs a full cycle of activities for the creation, optimization and promotion of sites. SEO-specialists (Junior, Middle and Senior) are involved to perform the “SEO website development” service. To finalize the resource, a team of programmers - frontend and backend - is connected to the work.

The turnkey SEO website service at the eMiS Internet marketing company has several key stages:

• Determining your company's website promotion strategy and forecasting key performance indicators (KPIs)
• Compilation of the semantic core
• Development of the correct site structure
• Selection of recommendations for UX
• Carrying out activities to optimize the site
• Preparation of a content plan, writing technical specifications for copywriters
• Checking the work and analyzing the site for implemented changes

• Your business is analyzed taking into account its specifics, seasonality and other factors
• Your business is analyzed taking into account its specifics, seasonality and other factors
• The businesses of competing companies are analyzed
• A forecast of website traffic and conversions for the first six months is made, which allows you to plan expenses and profits

• Relevant requests (search words) to the pages of your resource are determined
• Auxiliary queries are selected that direct users in the search engine to queries on the pages of the site
• Keywords are selected by specialized services
• Keys are distributed across landing pages (clustered)

Stages of developing the structure of an SEO optimized site:

• Audit of the structure of competitor sites.
• Assessment of consumer demand, taking into account the collected semantic core.
• Structure development.
• Elaboration of design corresponding to modern UX trends.
• Setting up intuitive navigation, automatic linking.
• Setting up call-to-action buttons to encourage visitors to take targeted actions on the site.

Checking usability, adaptability, cross-browser compatibility, visibility of all elements on the pages

The stage includes the following work by an SEO specialist and a team of programmers:

• Creating a robots.txt index file.
• Formation of human-readable url-addresses to make it easier for visitors to find the pages of the site.
• Code validation, html, css error correction.
• Optimization of pagination pages.
• The correct construction of headings on the pages of the site.
• Filling in tags for each resource page.
• Bringing images on pages in line with the requirements of the PS.
• Construction of semantic markup.
• Setting the language versions of the site.
• Drawing up a website map for PS in xml format.
• Instructions for working with Google my Business.
• Setting the rel=ʺcanonicalʺ tag.
• Closing website pages from indexing.
• Preparation of instructions for speeding up the resource.
• Setting up a mobile version of the website.
• Redirect settings.
• Other SEO optimization measures in accordance with the requirements of search engines, taking into account the specifics of the selected CMS (content management system) - Wordpress, Joomla, Opencart, etc.

SEO specialist, copywriter and editor works on:

• Selection of priority pages for content placement.
• Preparation of terms of reference for writing articles for all groups of key queries and LSI phrases.
• Preparation of technical specifications for page design designers.
• Creation of high-quality, unique content, taking into account the semantic core, its verification and further optimization.

SEO-specialist works:

• Content placement.
• Control over compliance with the technical requirements of search engines.
• Prompt correction of possible shortcomings.
• Track positions and implement changes accordingly.

SEO specialists do a huge amount of work so that your resource successfully starts on the Internet and brings you profit as soon as possible.

If all SEO-optimization work is carried out at the project development stage, then starting from the 3rd month of work, specialists will already be engaged in:

• Analytics
• Usability optimization
• Correction of technical errors
• Building quality backlinks
• Blogging
• Tracking trends and prompt response