Comprehensive promotion of a professional cosmetics store

Client: Shop of professional cosmetics.

Task: уменьшить сумму затрат на маркетинг до 20% от суммарного дохода.

The target audience: женщины от 18 до 65 лет, которые проживают в Украине.

Targeted advertising on Facebook and Instagram

• 327 conversions on the site, the cost of one conversion is $2.91

Contextual advertising in Google Ads

As a result of the analysis and optimization of advertising campaigns, it was possible to reduce costs by 64.4% while increasing income by 15.5%.

CONCLUSION

Conversions received: 680 cart orders.

Profit: 446 603 UAH

Average check: 657 UAH

Advertising spending: 59 260 UAH

ROI u003d (profit-advertising costs) / advertising costs * 100% u003d (446,603 UAH-59,260 UAH) / 59,260 UAH * 100% u003d 654%

The conversion rate was 2.53%.