Case study on targeted advertising ArtGarden

Client: ArtGarden - wholesale strawberry seedlings.

Task: increase sales by 40%

The target audience: women/men from 27 to 63 years old (housewives, gardeners) who live in Ukraine.

Results for targeted advertising on Facebook and Instagram

• 420 conversions on the site, the cost of one conversion is $2.01

Conclusion

Conversions received: 420 of which 230 ordered seedlings.

Profit: 115 000 грн

Average check: 500 UAH

Advertising spending: 21 100 UAH

ROI u003d (profit-advertising costs) / advertising costs * 100% u003d (115,000 UAH-21,100 UAH) / 21,100 UAH * 100% u003d 445%

The conversion rate was 3.56%.