Client: STEM-school "INVENTOR"
Task: recruit 50 new students for training
The target audience: women from 24 to 60 years old (mothers, grandmothers) who live in Kharkov, Vishnevoe and Odessa
Conversions received: 283 of them 65 signed up for training
Profit: 702 000 UAH
Average check: 10 800 UAH
Advertising expenses: 16,470 UAH
ROI u003d (profit-advertising costs) / advertising costs * 100% u003d (702,000 UAH-16,470 UAH) / 16,470 UAH * 100% u003d 4162%
The conversion rate was 9.47%.
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