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Comprehensive promotion of the INVENTOR STEM school

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Client: STEM-school "INVENTOR"

Task: recruit 50 new students for training

The target audience: women from 24 to 60 years old (mothers, grandmothers) who live in Kharkov, Vishnevoe and Odessa

Results for targeted advertising on Facebook and Instagram

  • 101 completed enrollment forms, price per form - $2.36
  • 135 Messenger hits, price per hit - $1.88

Results for contextual advertising in Google Ads

  • 47 conversions on the site (left a request 26, made a call 18), the cost of the conversion is UAH 88.89

CONCLUSION

Conversions received: 283 of them 65 signed up for training

Profit: 702 000 UAH

Average check: 10 800 UAH

Advertising expenses: 16,470 UAH

ROI u003d (profit-advertising costs) / advertising costs * 100% u003d (702,000 UAH-16,470 UAH) / 16,470 UAH * 100% u003d 4162%

The conversion rate was 9.47%.

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