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Comprehensive promotion of the website of the school of oral counting "Soroban"


Client: School of oral counting "Soroban".

Task: recruit 320 new students before the start of the school year.

The target audience: women from 24 to 60 years old (mothers, grandmothers) who live in Zhytomyr, Poltava, Ternopil, Ivano-Frankivsk, Sumy, Rivne, Chernivtsi, Khmelnitsky.

Website development soroban.education.com.ua

Target: разработка уникального дизайна, увеличение конверсии сайта.

The combination of bright and stylish design with functionality made the site convenient and modern. The creation of the Landing Page allowed clients to get acquainted with all the benefits of the school and education. Easily leave applications in the city you need. The adaptive version of the site helps to visit the site from any mobile device and always be up to date with the latest news.

Targeted advertising on Facebook and Instagram

  • 238 conversions from the site, the cost of one conversion is $3.65
  • 396 completed forms to join the group, price per form - $2.01
  • 989 hits in Messenger, the price of one hit is $0.79

Contextual advertising in Google Ads

  • 124 conversions on the site (left a request 90, made a call 34), the cost of the conversion is 26.34 UAH


Conversions received: 1,747 of which 401 signed up for groups

Profit: 4 330 800 UAH

Average bill: 10 800 UAH

Advertising expenses: 64,516 UAH

ROI = (прибыль-расходы на рекламу)/расходы на рекламу *100% = (4 330 800 грн-64 516 грн)/64 516 грн * 100% = 6613%

The conversion rate was 16.29%

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