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How to do a niche (cell) analysis for an English site


Before engaging in search engine promotion of an Internet project, you need to conduct a detailed “inspection” of the niche. This must be done, first of all, in order to:

  • Determine for yourself what the situation is here;
  • What methods of promotion are already used and by whom;
  • What specificity is observed;
  • Who has what strengths and weaknesses;
  • What is the prospect of traffic here.

In short, a niche analysis is needed in order to figure out whether it is necessary to organize a project here.

We provide you with a detailed step-by-step guide on how to parse a cell for an English language project, but this guide applies to domestic projects as well.

1. TOP analysis

A detailed analysis of the TOP will help you find answers to many questions regarding the cell. But in fact, many simply do not betray the importance of this step, and miss such an important review of high, mid and low frequencies.

In order to view the list of the most popular Internet sites in the English-speaking region you need, you can use either a VPN or any other service:

1. VPN

When working with niches, the hidemyass service can be very useful, with its help you can view almost any region. It works in tandem with google.com, which displays search results.

2. Google Preview Tool

The Google search engine tool, which is provided to absolutely everyone for free, will help you see accurate results. All you need to do to use it is:

This service is designed to view ads and contextual advertising in the desired region. But it also perfectly demonstrates the organic search results.

3. Service AOL0

One of the easiest and fastest methods to view search results. Everything is the same as in the previous version, only you need to open : http://aol.com/, and then according to the scheme, the request is the result.

If you do not get attached to any particular place, then the consequences will be almost the same as in the Google Preview Tool. But if you bind to a place, then Google Places is not displayed here, which may result in the fact that the result will be slightly different from the real data.

Once you have finally chosen the instrument for viewing the English-language segment, it is important to properly review the received data. And consider requests - HF, MF, LF, super LF.

Why is it important to review each group of requests?

The answer is very simple - for high-frequency queries, there may be only top brands and conclusions, and for low-frequency queries, the picture may look completely different. Thus, after conducting an “inspection” for all groups of requests, a real picture of the niche is drawn.

After the distribution of requests for analysis has been carried out and the sites in the TOP have been viewed, you can proceed to a detailed analysis of all the key points.

2. Exploring backlinks

The first thing to do when starting a detailed review of the TOP by groups of requests is to conduct a detailed “inspection” of backlinks. When conducting it, you should focus on the following points:

  • Anchor sheet,
  • Dynamics,
  • Link types,
  • Donor Trust.

For more convenient viewing, you can use the following tools:

  • Service for checking ahrefs.com,
  • Plugin from this service.

Both of these tools are very easy to use in practice, as you can immediately see the data on request in the search results.

After we ran the project through the survey services, the next step is to review the anchors. You can do this by viewing the anchor list or the cloud of anchors. Here the main correct use of the anchor is preferably without direct entry.

Domain Rank

This indicator is available in the Ahrefs backlink checker. We need to sort by this indicator, as a result of which we will get the most trusted domains for our topics. In the case of a more detailed examination of these domains, it can be noted that in most cases you can leave links to them for free.

The next step is the same only in reverse:

  • click Domain Rank
  • look at the most elementary referring sites

By studying the weak resources behind the ahrefs domain rank version, we will immediately determine those on which they were bought or placed for money. So evaluating authoritative resources first, and then weaker ones, you can almost completely understand how things are with backlinks on a competitor's resource. And you can also explore the sites where it is possible to place it for free.

Why do you need to review TOP Internet sites on backlinks.

First of all, this is done in order to clearly understand who, what and how is doing with this tool and as a result:

  • have the whole picture in a niche,
  • study all the chips of competitors,
  • identify potential for good links.

But in this matter, the main thing is to consider not 2-3, but at least the TOP-10 sites for absolutely all groups of requests and gradually “select” to other resources. One very important point should be noted - if you analyze only high-frequency queries, then the general idea of ​​​​backlinks in a niche will be quite distorted.

It is also possible to carry out the analysis with more rapid and advanced methods. For this:

  • We takeAparser
  • We consider all TOP resources for the element under study

It's also worth checking:

  • Number of pages - total, indexed, in additional results
  • Domain spam.

After checking the backlinks, you will get a checklist that will contain the following information:

  1. Dynamics
  2. Anchor sheet
  3. Domains that link
  4. We determine the types of Internet resources (forums, directories, media, blogs, social networks, web2.0, etc.)
  5. The general state of affairs for each of the competitors.

If you're going to do a really good analysis and get into each site, then be prepared for the fact that this can take you quite a lot of time. But, having received the results after that, you will be able to more or less accurately determine whether it is worth it or not to promote the project in this particular niche, and if so, start it right away.

The next step is traffic analysis.

3. Site traffic overview

This is the second most important step in conducting a detailed examination of the cell. There are several services that can be used for this, but recently Similarweb is the key tool used for this. With it, you can see the main points that are so necessary for traffic analysis:

  • Total user flow
  • Where is the user flow coming from?
  • Similar projects
  • Resources referrals
  • Regions
  • Devices.

When considering user flows, it is very important to analyze the main sources. It is very good if search traffic is the main source, but you also need to study where else the project attracts users from.

To analyze search traffic, it is best to use the SemRush service, which is made specifically for this and copes with this task much better.

When analyzing search traffic, it is very important to pay attention to the following points:

  • Dynamics (growth or decline at the moment)
  • When the active positive dynamics began

First of all, you should pay attention to those TOP sites that have recently grown up quite well (6-12 months). Here you can peep a variety of promotion chips, as well as interesting strategies that you can later apply in your practice.

The main points of "inspection" of the flows of visitors to TOP sites

  • We can see traffic sources
  • We more correctly imagine the entire volume of the niche and the traffic of the main projects
  • We have the opportunity to find a profitable source of influx of visitors
  • We can find a chip, and most importantly, a pattern in a niche.

After analyzing the traffic, you can safely proceed to a detailed “examination” of the content on the TOP resources.


During a detailed review of the content of competitors that belong to the TOP sites, you should pay attention to the following points:

  • What kind of content is on the resource?
  • Are there sections/blogs of articles?
  • What is the plan of the article on the resource?
  • What is their visibility?
  • Can they generate traffic?
  • Who is the author of the articles? (from whom is the content published? Does the company have a person, or a brand?)
  • What is the publication frequency?
  • Volume of articles?

After conducting a general detailed analysis, the picture will definitely become clearer to you and based on the collected data and facts, you can safely make a decision and draw conclusions.

5. Search visibility of TOP sites

After analyzing the backlinks, content and resource traffic, you should proceed to a detailed review of the search visibility of each site that belongs to the TOP. Visibility must be analyzed for each of the groups of requests - HF, MF, LF, super LF.

Google has a tool called SemRush to view visibility. When starting to analyze visibility, it is very important to separate the types of Internet resources and look at visibility over a fairly long period (1-2 years or more).

Resource types can be separated very simply, for example:

  • Website that sells services
  • Portal
  • Blog
  • Social network.

Looking through the history of visibility, you should pay attention to projects with rapid growth and those that have appeared in the TOP over the past six months or a year. We take a closer look at both groups and examine what their creators did to achieve these outcomes.

After all, we collect all the chips from competing projects from the TOP, put them into practice and expect a positive result.

The result of cell analysis is always in the TOP!

It is important to remember to achieve positive results you need:

  • View at least 30 sites
  • View alternative traffic sources
  • Application equals result
  • Analyze a variety of options for backlinks, strategies and features of competitors
  • Use the strategy of successful competitors "in the footsteps of competitors"

The entire review of a niche, if carried out by digging in detail for each site, can take you up to two weeks of time. But it will pay off when you make a profit from promoting your project.

After you have figured out exactly how things are with a niche and decided to accurately create a project in it, you should carry out internal and technical optimization.

After a detailed and qualitative analysis of the cell, you should get answers to the questions that led you to it, namely:

  • Do I need to create a project in this cell?
  • What is needed for this, and what resources will you need?
  • What is the perspective of the cell and its volume?

All the data obtained during the review process will help you more or less accurately answer all of the above questions.

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