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Why do you need a mobile version of the site


In Runet, about 20% of traffic is occupied by mobile operating systems. This figure is constantly growing. In such a situation, many owners are thinking about whether to release a mobile version of their site, because we are talking about a completely new audience.

For a long time, website development has traditionally begun to use adaptive design, which fits any screen resolution of mobile phones, tablets and other gadgets. But the number of adapted sites on the Internet does not exceed 21%. And there are even fewer such resources that have their own mobile version.

Are you still unable to decide if this is for your business? Then consider the fact that today 87% of the world's population is a mobile phone user! Experts predict an increase in the scale of mobile commerce by 99 times. Isn't it impressive?

Why does the site need a mobile version?

More and more online users are making purchases using mobile phones to access the Internet. Depending on the type of business, online purchases made from a mobile phone account for 10 to 15% of the total number of transactions.

The site really needs a version for mobile phones, and it needs to be made as convenient as possible for a potential buyer, to pay enough attention to creating a simple navigation, displaying information. Using the mobile version of the site has its own characteristics and advantages:

  • It is much more convenient than using the computer version - the correct functionality, there is no need to scroll the page horizontally;
  • The mobile version significantly expands the range of technical capabilities for the site - you can create a targeted strategy aimed at working with a specific group of users, organize SMS mailings directly from the site, determine the location of an object, calculate the distance to the nearest outlet, etc.;
  • Navigation of such resources is created adapted to the Touch screen;
  • The version for smartphones and mobile phones has a less voluminous code, it is easier to load, therefore, by paying for mobile traffic, the user can save on the costs associated with its download;
  • Search engines use mobile information search for phones, so the mobile version of the site will have a much higher ranking than the usual one, and accordingly you will get a lot more visitors.

What sites need a mobile version?

According to the research, experts have identified the range of sites for which it is advisable to develop a mobile version:

  • News;
  • Reference;
  • Social media;
  • Web sites;
  • Internet shops.

If you are already seriously considering creating a mobile version of your resource, but do not dare to do it, monitor the website traffic for the year using analytical systems. If mobile traffic accounts for at least 15%, you need to stop doubting and start acting.

Varieties of the mobile version of the site

The version for a mobile phone can be an exact copy of the main site - have the same structure, content, design. Adaptation can be done independently without the involvement of specialists.

A fundamentally different kind is the standalone version for mobile phones. In this case, the functionality and structure are changed with partial preservation of some elements of style and content in order to make the site recognizable to the user.

What type of resource for a mobile phone should you choose? On this occasion, there are many disputes and points of view, each of which gives arguments in favor of its own version. Of course, each type of mobile version has its positive and negative sides. However, responsive design has one significant drawback, which greatly tips the scales in favor of an independent version of the site. This is a large "weight" of the resource, which means that the site will load very slowly.

Mandatory conditions for a high-quality mobile version of the resource

In order for the user to like the site, and you have the opportunity to earn money on it, you need to work hard on the following components:

  • Design is probably the most important component. Recently, for mobile sites, the development of a simple and lightweight design has been practiced;
  • Compatible with the resolution of common mobile phone screen sizes. It is recommended to use xhtml, but it is better to exclude or minimize javascript;
  • Content optimization - to a greater extent, this refers to the size of images that need to be made as light as possible in all respects;
  • Convenient navigation is an absolute factor in the success of a mobile site among users.

Creating a version of the Internet resource for mobile phones is only half the battle. Any flaw in the settings can cause minimal site traffic. To avoid such a situation, to achieve good results, use mobile opportunities correctly. Listen to our recommendations, and the success of the enterprise will not be long in coming.

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