In Runet, about 20% of traffic is occupied by mobile operating systems. This figure is constantly growing. In such a situation, many owners are thinking about whether to release a mobile version of their site, because we are talking about a completely new audience.
For a long time, website development has traditionally begun to use adaptive design, which fits any screen resolution of mobile phones, tablets and other gadgets. But the number of adapted sites on the Internet does not exceed 21%. And there are even fewer such resources that have their own mobile version.
Are you still unable to decide if this is for your business? Then consider the fact that today 87% of the world's population is a mobile phone user! Experts predict an increase in the scale of mobile commerce by 99 times. Isn't it impressive?
More and more online users are making purchases using mobile phones to access the Internet. Depending on the type of business, online purchases made from a mobile phone account for 10 to 15% of the total number of transactions.
The site really needs a version for mobile phones, and it needs to be made as convenient as possible for a potential buyer, to pay enough attention to creating a simple navigation, displaying information. Using the mobile version of the site has its own characteristics and advantages:
According to the research, experts have identified the range of sites for which it is advisable to develop a mobile version:
If you are already seriously considering creating a mobile version of your resource, but do not dare to do it, monitor the website traffic for the year using analytical systems. If mobile traffic accounts for at least 15%, you need to stop doubting and start acting.
The version for a mobile phone can be an exact copy of the main site - have the same structure, content, design. Adaptation can be done independently without the involvement of specialists.
A fundamentally different kind is the standalone version for mobile phones. In this case, the functionality and structure are changed with partial preservation of some elements of style and content in order to make the site recognizable to the user.
What type of resource for a mobile phone should you choose? On this occasion, there are many disputes and points of view, each of which gives arguments in favor of its own version. Of course, each type of mobile version has its positive and negative sides. However, responsive design has one significant drawback, which greatly tips the scales in favor of an independent version of the site. This is a large "weight" of the resource, which means that the site will load very slowly.
In order for the user to like the site, and you have the opportunity to earn money on it, you need to work hard on the following components:
Creating a version of the Internet resource for mobile phones is only half the battle. Any flaw in the settings can cause minimal site traffic. To avoid such a situation, to achieve good results, use mobile opportunities correctly. Listen to our recommendations, and the success of the enterprise will not be long in coming.
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