Planning activities in any industry is a key factor in achieving the goal. After all, as you know, humanity tends to put off until tomorrow what can be done today. Website promotion is no exception. You start to put together keywords, but what to do next …
Promotion and promotion of the site begins with filling it with high-quality informational or visualized content, which is optimized for the selected keywords. To do this, it is important to develop a competent content plan (CP). In order not to grab your head in the future and perform all actions gradually and correctly, let's look at the example of a CP.
To better understand what a CP looks like, it is recommended to compile it in the form of a table in Excel. Let's say you need to write an article on a category site. The most common content plan takes the following form:
Before you start creating a plate, it is important to study the main characteristics of the target audience: gender, age, income level, marital status. But this is only the beginning. In addition, it is important to understand what worries users, their hopes and dreams, interests, maximum opportunities. After compiling our plate, it is important to do a competent job of filling it out. In fact, this is a team work, and each item of the plan is designed for a specific team member. Let's consider in more detail. The phased preparation of the content plan is carried out according to the following scheme:
And one more piece of advice: before drawing up a content plan, it is important to understand how often you plan to post articles on a website or blog. It all depends on the topic and target audience. It can be like once a month for 5 articles, or once a week for 10 articles.
When planning any action, everyone wants to achieve the most positive result. But for this, it is important to be able to avoid several common and fatal mistakes. Among them:
Creating a competent content plan depends on its organizer. If you follow all the above tips, everything will go according to plan, and soon you will see the first results of the fruitful work of your team. By the way, about the team: it is important to select responsible and competent specialists, each of whom is well versed in his industry. Organize your work on content so that the whole system works without you. But, do not forget about the periodic monitoring of employees. It all starts small, and more specifically, with planning. Clearly set goals will help you achieve quick results. Good luck in this interesting and at the same time difficult process.
Leave your contacts and we will contact you shortly
What do you wish to find?
Your application has been accepted.
We will contact you soon!