Что такое АВ или сплит-тестирование сайта?

To promote the site, testing of various indicators of its activity, analysis of the results is of great importance. But perhaps the most important thing is to find out which resource design brings the biggest dividends and increase profits through ease of use.

First of all, you need to understand what is meant by A / B testing.

Split (AB) testing is an effective research technique, which consists in comparing an exemplary bunch of elements with a complex of text groups, where changes were introduced in one or several indicators at once in order to determine which of them have a positive impact on the result of the work. For example, studies are being conducted to determine the impact on the conversion of a resource of such indicators as the localization of interface elements, their size, and color scheme.

What factors affect conversion?

To achieve the expected result, the determining factors are:

• increase in applications, calls, cases of registration;
• use of quality traffic;
• attractive landing page.

A / B testing just helps to find out how good these indicators are in your resource. Its main goal is to increase the number of hits from your site with the same number of visitors.

Представьте, что ваш продающий услуги сайт отличается достаточно хорошей посещаемостью (порядка 300 за

Imagine that your site selling services has a fairly good traffic (about 300 interested users per day). At the same time, you receive 10 requests or phone calls about services from the resource.

interested users per day). At the same time, you receive 10 requests or phone calls about services from the resource.

So, A / B testing allows you to increase the number of hits by 2-3 times. To do this, you need to conduct a number of studies:

• Assess the potential of your audience;
• Develop several options for the design of the selling page;
• Perform analytics settings on the site;
• Perform surface and deep tracking for each type of web resource design.