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Video advertising on Youtube

Video advertising is a method of influencing the minds of users, which, thanks to a combination of different ways of conveying information, makes it possible to present a voluminous meaningful advertising message in an accessible way. In Ukraine, video advertising on the Internet through the YouTube channel has become the leader in terms of quality and efficiency, as it has the largest share of the Ukrainian market. Therefore, this promotion channel gives the maximum return.

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What do you get by ordering Youtube advertising in eMiS

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Brand recognition

As many target users as possible will know about you

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brand loyalty

Influencer recommendations will provide additional brand loyalty

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Sales growth

The chance of a visitor turning into a lead, and then into a client, will increase

Do you need a video ad if

Your target audience is a frequent user of Youtube

  • You need to inform about a new product, service or promotion
    YouTube advertising is indispensable when it comes to generating demand for a new product or service that you are about to launch. It is possible to launch a presentation or image video.
  • Do you want to increase sales
    A sales video on YouTube will help increase conversions and encourage potential customers to take action. These video ads are configured to be shown only to interested users. Such a video encourages you to take a targeted action, call, make a purchase right now, buy a product or service at the moment at a promotional price.
  • Want to know your target audience
    Thanks to Ads (former AdWords) video ads on YouTube, you will receive comprehensive data about visitors, the duration of video viewing, and the semantic correspondence of the ad to the requests made. Such information opens up new opportunities for optimizing the advertising campaign and search engine promotion of the site.
  • Reach your target audience on the Internet as much as possible
    If you already have a certain market share, but want to reach as many potential customers as possible, a video testimonial or a video review on YouTube will help you. With this type of video advertising, you will draw attention to the main advantages of a service or product. Flexible targeting will allow you to see the video both in certain regions and throughout Ukraine. By filtering users by gender, age, geographic location, you will be able to broadcast video ads primarily to the interested public.
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YouTube Promotion

As a rule, the realization that YouTube can become an inexhaustible source of new customers does not come immediately. But this is true, since YouTube is not just a video hosting service, but a full-fledged search engine, which ranks second in terms of traffic. To get the most out of this platform, you need YouTube promotion.

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How YouTube channel is promoted

The following factors influence the position of a video on YouTube:

  • internal and external optimization of commercials and channel;
  • social signals;
  • behavioral factors.

When optimizing a channel, attention is paid to its structure, design, and page content. On the YouTube channel, usability plays an important role, for which they create playlists that allow you to distribute videos into categories.

Channel optimization has a lot in common with the optimization of a regular site, but there are certainly features. The big advantage of proper internal channel optimization is that the videos posted on it fall not only in the issuance of the video hosting itself, but also in the issuance of the Google search engine.

As for external optimization, it can be carried out by the following methods:

  • conducting advertising campaigns in the services of crops;
  • placement of links on websites and social networks;
  • advertising in AdWords;
  • blog advertising.
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How YouTube channel is promoted

There are a number of parameters that affect the promotion of a video through the search bar, its appearance in "similar" and the virality of the content. Let's define the main parameters:

  • tags;
  • headings;
  • video icons;
  • description;
  • retention;
  • subtitles.
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Peculiarities of external optimization

Before talking about off-page optimization, let's dispel some myths about YouTube channel promotion:

Buying views. Previously, this really worked - with a large number of views with good retention, the system promoted the video to the TOP. Today it is very expensive, besides, the system algorithms have been improved, so suspicious views can be written off.

Only views matter. In order to get into the search, you need to pay attention to internal optimization, so the approach to promotion should be comprehensive.

Videos of new channels do not get into the TOP. The current algorithms allow even beginners' video content to get into trends.

Summing up, we can conclude that all factors are important for successful channel promotion: internal and external, audience engagement and, of course, high-quality and interesting content.

Now about how the videos are progressing:

crop services;

on various sites with manual placement of links to videos;

in the AdWords system;

in blogs.

Seeding services place links to your videos on social networks and various sites. The quality of such advertising is very low, so we do not use such promotion methods.

Manual promotion involves placing links:

  • on the official website of the company;
  • in social media accounts - in the form of links or a teaser (video trailer).

In addition, it is necessary to be active in the comments under the video, the purpose of which is to send users to the site.

Ads allows you to display ads on the video hosting itself. Here you can promote both your channel and your products using other people's views or advertising platforms. There are the following types of ads in Ads:

  • Bumper Ads. 6-second clips at the start of the video that can't be skipped. Suitable for targeted views, and with the right settings, the user will definitely watch your video. Here you pay per impression. It is important to choose the right keywords, audience, theme and placements to make the campaign effective and profitable.
  • in-stream. Videos with a duration of 30 seconds, which are shown at the beginning and which can be skipped. A large number of inexpensive views, which are only charged if the impression lasted more than 30 seconds.
  • discovery. Video in search results and browsing pages (with an ad icon). The video is promoted by banners.
  • KMC. The cheapest way to advertise, which is displayed on the pages of members of the Google Adwords affiliate network.

Another effective promotion method is advertising with video bloggers. To do this, it is important to choose the right site, and the main criteria will be:

  • audience (gender, age, interests);
  • number of subscribers (from 1000);
  • audience engagement.

Stages of YouTube promotion

The main stages when promoting on YouTube:

  • channel and video optimization;
  • external promotion;
  • contextual advertising;
  • analysis of the results, making adjustments;

The channel and video optimization process includes:

  • search and analysis of competitors;
  • selection of key queries for the channel and video;
  • adding special elements to videos (tags in titles, end screens, tips);
  • preparation of a description with time codes, links to the site, accounts in social networks.

External promotion includes:

  • sowing video in social networks, forums;
  • distribution of links in comments on channels and videos similar in subject matter;
  • crowd marketing.

Contextual advertising includes:

  • integration of the channel with the Google Ads account;
  • launch of advertising campaigns;
  • campaign optimization.
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YouTube promotion in eMiS internet marketing studio

The most popular video hosting in the world is still considered by many as secondary to attracting the target audience. This is despite the fact that it is the second largest search engine in the world. The possibilities that YouTube offers are endless, and you just need to use this powerful tool in the right way.

In order to stay on course, you need a good guide, which can be eMiS internet marketing studio. Our main advantages:

  • website promotion within strictly specified time frames;
  • individual approach to customer needs;
  • a wide range of options for solving various problems facing the customer;
  • reasonable cost of all services provided by the studio;
  • personal consultations;
  • the use of proven technologies that allow you to achieve the desired effect on time;
  • optimal time to complete tasks due to well-organized teamwork;
  • tracking processes and promptly making adjustments;
  • detailed reports for each project.

We work with any projects, regardless of the scale and area of ​​interest, and conquer with quality service and craftsmanship.

FAQ
Frequently Asked Questions

What are YouTube video ads?

YouTube advertising is launched through the Google Ads (AdWords) contextual display system and is presented in four formats of paid video ads (TrueView display messages):

  • In-stream — video ads precede or run in the middle of a video.
  • In-Slate - Triggers when a video is longer than 10 minutes.
  • In-Search is a video ad that is tied to relevant search keywords and is displayed at the top of the search list based on the results of the requested information.
  • In-Display - An offer to view similar promotional video ads when a specific video is requested.

What is included in eMiS YouTube Video Ads Customization Service?

eMiS offers assistance in preparing, setting up and adapting video ads for display on the YouTube website. We will set up an advertising company for the desired target audience, while the cost per click will be minimal. Our work is:

  • Analysis of video clips in order to study the needs of a potential buyer from different segments of the target audience;
  • Effective customization and adaptation of AdWords (Google Ads) video ads on YouTube;
  • Planning, approval and distribution of the advertising campaign budget;
  • Targeting and video display time setting;
  • Performance analysis;
  • Technical support.

How to start working on the service with eMiS?

  • You call or leave a request for a miscalculation of YouTube video ad settings
  • We analyze the market and provide you with a budget for launching and maintaining video ads
  • We call each other and arrange a meeting, at which we determine the main tasks and promotion strategy
  • Targeting and video display time setting;
  • We conclude an agreement
  • You make an advance payment and work begins.

Who will work on setting up ads on Youtube?

  • Account manager
  • Internet Marketer
  • Video advertising specialist

How much does it cost to set up ads on Youtube?

Setting up advertising on Youtube is carried out within 3 working days, the cost of the service is 3,000 UAH

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