What does complex website promotion consist of?

To promote an information or commercial resource on the web, you can focus solely on the targeted use of advertising tools. Much more efficient complex website promotion, which includes simultaneous work in all directions at once, which is much more productive, and most importantly, more profitable and faster.

The relevance of the complex promotion of the site

There is no single universal strategy that will suit any portal and ensure 100% hit on the target. To set the optimal vector for future promotion, it is necessary to conduct a comprehensive audit, analyze the results obtained and, based on this, form a list of actions necessary to attract potential customers.

Benefits of integrated promotion

To use various promotion methods, significant investments will be required - an appropriate budget for an advertising campaign is needed, which will make it possible to launch several tools at once. The advantages of this approach are obvious:

• Large coverage of the target audience. Some potential customers find information on their own in search engines, others spend a lot of time on social networks (Instagram, Facebook), others get information from YouTube videos. And these are the main directions, and by choosing only one of them, the site owner automatically loses 2/3 of site visitors who could use the available services or purchase goods in the online catalog.
• reputation marketing. Increasing brand awareness and popularity in the network, creating a positive image, which will not bring immediate results, but at the same time will help to interest and attract network users in the long term.
• Competitiveness. A few companies prefer complex promotion - most market players prefer to act consistently, using various advertising tools in turn. Therefore, by using all available channels, you can quickly be a few steps ahead and take a leadership position.

Website promotion — this is a task for the whole team (PPC, SEO and SMM specialists), which is able to select relevant promotion channels based on the audit. Analysis and comparison of the results obtained in the process of work will allow you to select priority areas for future investments.

Features of complex promotion

Search engine optimization does not give visible changes at the initial stage - it will take about 3-6 months to fill the site with content, indexing and other actions. The budget is gradually spent, but at the same time, the customer will not receive a quick response - you should not expect a sharp increase in the flow of customers, as well as an increase in conversion in the first month of cooperation. The situation is similar in promotion in social networks: you need to prepare materials, win user loyalty.

At the same time, contextual advertising bears fruit almost after the launch of the campaign. Accordingly, the business is developing rapidly at all levels, and there is no long period of waiting for the first results. A comprehensive approach is a good chance for new, young companies that can compete with market leaders and quickly take first positions in search results.

Disadvantages of integrated promotion

Despite the numerous advantages in favor of such a strategy, there are a number of disadvantages that must be taken into account, giving preference to working in several directions at once:

• Price. Promotion in the network is quite expensive, and the more channels are used, the more expensive the promotion will be. Therefore, if the company's financial capabilities are currently limited, then it is better to choose one priority area and direct all funds and efforts to it. Otherwise, the money will be spent in vain, and the expected result will not be obtained. You need to initially agree on a budget and make sure that the allocated amount will be enough to implement a comprehensive marketing strategy.
• Qualification of specialists. One employee cannot cope with such a volume of tasks, it will be necessary to attract a team, all members of which will constantly interact with each other, compare results, make adjustments or changes. The only criterion for selecting performers is experience in the field of Internet marketing, as well as a portfolio with dozens of successful projects that were implemented within the given budget and requirements.

Comprehensive promotion is recommended for online stores and large suppliers who cooperate with buyers and partners from all regions of Ukraine. But for those whose business is concentrated in a certain city, for example, in the Dnieper, Odessa, Kharkov, and even more so in small towns, this format is irrelevant. Comprehensive promotion in several directions at once is ineffective even for a narrow niche - it is better to use all your strength to advance through the selected channels.

Comprehensive website promotion in Dnipro

The eMiS internet marketing studio offers turnkey services, which saves time and allows you to entrust the main tasks to professionals. By entrusting the promotion to an experienced productive team, the site owner gets the opportunity to conclude an agreement on special conditions:

• Exact compliance with the deadlines approved at the stage of agreeing on the project parameters;
• Work within the agreed budget and rational distribution of funds through effective promotion channels;
• A guarantee for services, confidence that the expected result will be achieved and will justify the money invested in promotion.

For those who are interested in the service website promotion Dnipro, cooperation programs have been developed - contact us to find out more, get a free consultation and find solutions that are suitable for the budget and timing.