Very many people know the circumstance when it is not known at what time it is necessary to send out one or another type of correspondence. Clients of many website promotion companies often ask almost the same questions - when to send a notice of a promotion to potential clients? What is better to send on a holiday or on the eve of a holiday? And there are a lot of such questions. Fortunately for many, there is a fairly large statistical base, and we will try to explain in more detail which letters and when it is better to send.
First of all, you need to choose the most convenient day for sending your letters.
Choosing the most suitable day for mailings, you should take into account not only the days of the week, but also holidays and dates. And when sending a variety of advertisements, it will not be superfluous to navigate when exactly the subscriber receives a salary. This is the time when a person is ready to spend money.
Naturally, all this information is average and when choosing the most favorable day for mailing, you should analyze many data (the subject and type of mailing, the specifics of the goods and services that you offer, the gender and age characteristics of your subscribers, etc.).
More recently, a British marketing agency called Pure360 did a study that found that there are hours when it's most profitable to send certain types of emails.
22:00 - 9:00. the least favorable time for mailing. If you send an email during this time, you will go straight to the trash.
9:00 - 10:00. the beginning of business hours is the best time to receive emails. This is the time when people receive emails and share links with colleagues and friends. And it is this time that gives you the opportunity to acquire new subscribers.
10:00 - 12:00. this is the time when everyone is most focused on work and during this period, most likely no one will pay attention to your letter.
12:00 - 15:00. this is the time for news or business correspondence, advertising during this period will simply be ignored.
15:00 - 17:00. on a weekday, this is the end of the working day, when people are very actively reading advertisements of any kind or clicking on various links. Friday is a very risky time for mailings.
17:00 - 19:00. The most successful time for letters that advertise a variety of entertainment promotions.
19:00 - 22:00. This is the period of online shopping. Actually, this is the time when people most often make various purchases after reading the brochure or mailing list. It is also the time when people usually reply to emails.
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