Что такое таргет?
Targeted advertising is an advertisement in social networks that is configured according to certain criteria. It looks like a regular post in the feed, but marked "Advertising". A type of advertising that allows you to show an advertisement to your target audience, regardless of whether they want it or not. In order for Maria to buy a product from you, she does not have to search for it on Google / Instagram, etc. - she just needs to open a news feed on a social network, see your ad and make a conversion.
The “promote” button under the photo is NOT targeting, but only a small part of it. Full-fledged targeted advertising is configured through the advertising account in FB.
In order to get into the heart of a potential client, you need to know him well. Correctly designated and clearly configured target audience in targeting is already 70% of success. That is why we conduct a “briefing” of the client, clearly define the unique selling proposition of the product, the target audience and its pains.
Все рекламные кампании начинаются с тестирования. Не верьте тем, кто обещает запустить таргетинг в один клик - это невозможно. Не говоря уже о том, что в течение кампании показатели постоянно меняются и это нужно отслеживать, чтобы оперативно вносить изменения.
The ability to advertise a product without a website is convenient for small businesses. You can create a page of your company in social networks, with a description of goods or services, and bring customers to it. Flexible settings: you can select different target groups according to a wide range of parameters (geography, age, gender, education, interests). The ability to work with each user group separately, create different ads for different audiences.
Subject to successful testing:
If the testing of bundles did not give a good result, we restart the advertising campaign.
EVERY advertising campaign has a “burnout” moment, which occurs, on average, two weeks after the first launch, at which point you need to “update the materials of the advertising campaign, namely, develop creatives, reconfigure the advertising campaign.
The key point worth mentioning is regular monitoring of KPIs. At the beginning of the project, we set the targets we are striving for. This format of cooperation creates the most comfortable conditions for the work of the team and control of this work by the customer.
The “hospital average” cost per conversion from targeted ads is $4 – the average of all businesses from around the world. How to find out how many customers and at what price you will get? You just need to leave a request for a free forecast.
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