Social Media Marketing or SMM is an active social media promotion. Competent marketing will help to attract the attention of users, form a positive image of the company, create an increased demand for goods or services. An SMM specialist can handle this task perfectly. Who is this and what does he do? Having studied what is included in the list of duties of an advertising manager on Facebook, Youtube, Twitter, Instagram or other online platforms, it will be possible to evaluate all the pros / cons of this profession.
The work of a social media manager requires maximum involvement - it is an ongoing process that does not include weekends or long breaks. Constant contact with the audience is necessary, therefore, the list of duties of a social media specialist includes the following tasks:
The SMM manager constantly analyzes the market, monitors competitors' offers and promotion trends in social networks, and is engaged in reputation marketing. It is mandatory to keep records, which detail the actions taken, as well as the results achieved.
Work in social networks requires attentiveness, concentration, constant involvement in the process. It is not enough to publish one post with a short text - and the task for the day is completed. What does an SMM specialist do most often? It studies, analyzes, generates, and most importantly, instantly responds to any user actions. To succeed in this industry, you will need the following professional skills:
An SMM manager must understand the specifics of promotion in each of the social networks: for example, Twitter and YouTube use different tools. Knowing the current rules and restrictions, as well as the key subtleties that are relevant for different online platforms, will help in the development of the page or community.
SMM requires flexibility and mobility. This job is ideal for those who are ready to develop, move forward, constantly changing and tracking trends, responding to any market changes. You need to subtly feel the mood of the audience so as not to lose contact with subscribers. This will help the following personal qualities:
A social media manager has to constantly learn. A good knowledge of English will help with this - foreign resources are rich in information and set trends in the online world. Good taste also plays an important role: the ability to correctly combine shades, as well as select fonts, will come in handy, creating a single, harmonious composition. The original visual of the page will help to attract the attention of users, initially forming a positive impression, and most importantly, increasing the level of trust in the posted information.
To appreciate the main advantages and disadvantages of this profession, it is important to understand what an SMM specialist does on Instagram or on other online platforms. The requirements for a social media promotion manager are quite high: it is important to constantly be in touch, control all processes, monitor the actions of competitors, and keep the unflagging attention of subscribers. The benefits of this work include:
Engaging in promotion in social networks will be interesting for creative people who want to fully reveal their talents. This area actively overlaps with other specialties, so in the future you can easily find yourself in another industry.
Despite the attractiveness of this profession, it is not without certain disadvantages, among which it is worth highlighting:
The disadvantages include possible downtime in work - freelancing does not provide for a monthly rate, therefore, if there are difficulties with current customers and the need to find new customers, the SMM manager temporarily loses a stable income.
It often seems that anyone can work in social networks - all you need is a smartphone, as well as a stable Internet connection. In fact, the constant generation of content, the selection of visual design and textual content, takes a lot of effort. In addition, the SMM manager is required to:
Many companies often try to cope with this task on their own, rapidly losing subscribers and trying to keep users with all sorts of contests or activities, which leads to a rapid overspending of the advertising budget. It is cheaper and more reliable to initially entrust this task to professionals - by contacting the eMiS Internet marketing studio, the customer receives confidence in the result and the opportunity to achieve the goal without going beyond the established financial limit.
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