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Duplicate content and future consequences


A working site is a kind of rack where each visitor can quickly and easily find the information he needs. But the information content of this rack in any form available for perception and copying to disk (text, photo, video, graph, table) is called content. People work on the creation of content, which means that the content of the Internet resource is a product of their intellectual work and is subject to protection in accordance with copyright law.

What is unique content?

From the point of view of search engines, the concept of uniqueness of content is much more complicated than the indicator of 100% according to the results of verification by special services. In addition, the uniqueness of content is influenced by factors such as:

  • interesting design;
  • page structuring;
  • regular content updates;
  • H1-header;
  • HTML page tags;
  • Availability of reviews, comments and other social benchmarks.

The originality of the content is determined in relation to external and internal sources. If you use content cloning between different pages of the same site, search engines regard this as non-unique content. At the same time, duplication of content by various news sites in social networks does not affect the ranking of the resource when it is issued in the search engine, since it is a confirmation of the unique value of the cloned page.

Why does content need to be unique?

The number of visitors determines the productivity of the site. There is a direct link between unique content and effective promotion. Only in the presence of the author's, unique content, the resource can meet the needs of users in search engines and become available to the target audience. Unique content is a guarantee that search engines will index a new page and consistently display it in search results.

Consequences of using non-unique content

Some Internet businessmen believe that duplication of content is an opportunity to reduce the cost of designing the pages of the site. In fact, using other people's materials only creates additional problems:

  • decrease in the ranking of the site in search engine results;
  • filtering out non-unique pages by search engines, excluding them from indexing;
  • slow progress;
  • loss of visitor confidence;
  • liability for plagiarism under the law.

Even if only one page contains low-quality, copied material, this will negatively affect the authority of the entire site. SEO specialists recommend creating original text content for parallel sites of the same company. Search engines are configured in such a way that they simply will not display articles that are identical to existing ones in the search results.

Ways to check text for "cloning"

Each site creator is interested in the fact that he quickly gained positions in the search results. Therefore, before placing material on the pages, you need to make sure that it is unique. The free Advego plagiatus service will help you protect yourself from mistakes and preserve your company's reputation. If there are matches in the leading search engines with the text being checked, the program will certainly find them and give out as a result the addresses of all pages where repetitions were found.

How to protect the content on the site from copying?

As a rule, plagiarists copy content manually, therefore, it is necessary to use measures aimed at preventing attempts to steal unique material:

  1. Application of blocking scripts.
  2. Selecting a fill style that does not involve highlighting texts.
  3. The presence of the name of the company in the text.
  4. The Chipmunk Method is the use of unique short anchor sentences that make the text unique.
  5. social guidelines. This is data about the time the site was created, its indexing, status.
  6. Using links to your own site.
  7. Linking content to your Google+ profile.
  8. Original content from Yandex.
  9. Sending pings.
  10. Manual or automatic cross-posting of announcements of new content on various platforms.

Being the owner of cool unique material, you need to be prepared for the fact that they want to use it. Effective protection of unique content is possible only with an integrated approach.

What content can be "cloned"?

If the site owner has a desire or need to use someone else's information material, he must respect the boundaries set by the author of the original source. There are only three legal ways to clone content:

  1. Copying information for which there are no restrictions on copy-paste on the site.
  2. Received personal permission to use materials from the author of the site (repost or republish).
  3. Citation with indication of the author and the source from which the material was taken. This way of using someone else's material does not affect the uniqueness of the content in any way, if the site as a whole contains interesting, original, useful information for users.

Our main goal is to satisfy the need of the visitor, so that when he gets acquainted with the first page of the site, he understands that this is exactly what he was looking for! And you can cope with this task not through unique texts, but through the creation of a generally unique informative content.

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