A page on a social network is a way of interacting with potential customers. A marketer with a confident hand is engaged in promotion, thinking over a strategy, content plan (release schedule, publication topics), provides subscribers with feedback. Such services are quite expensive, and it is justified, but how to evaluate SMM? The feasibility of the efforts made can be analyzed by a number of indicators.
One of the key indicators that helps to understand how interesting the published materials are to users. Engagement Rate (ER) is the ratio of likes, comments, reposts to the total number of subscribers. Nobody needs "Dead Souls", so you need to constantly monitor this parameter. This will make it possible to timely change or supplement the chosen strategy of action, most importantly, to track reactions to publications. To calculate engagement, the basic formula is used:
The sum of reactions is divided by the number of posts. The result obtained must be divided by the number of subscribers and multiplied by 100. You can see the coverage for the day, month or week, as well as analyze how a new or controversial publication was perceived. There is no single Engagement Rate indicator that will become common for any account: for a millionaire, the normal ER is 1%, but for a page with up to 10,000 subscribers, this indicator should be at least 10-15%.
An important, but at the same time controversial parameter. The owner of the page on the social network, seeing an active increase in the number of subscribers, believes that the SMM manager is doing an excellent job. But a specialist can use black marketing techniques, which will not give the expected result, and can also cause the profile to be blocked. The following parameters are used to check and calculate this indicator:
The optimal solution: a combination of organic and inorganic growth. Nice prizes or promotions may interest subscribers, but only high-quality content will help keep them. How to evaluate the effectiveness of SMM? Analyze both indicators, as well as take into account the outflow - the combination of these factors will help you understand how effective the chosen promotion strategy is.
A long wait for a response causes irritation, and as a result, a potential buyer who is interested in an order may refuse to purchase or purchase the necessary goods from another seller. To avoid this, you need to constantly be in touch, promptly responding to:
The average response time should be no more than an hour, but it is worth making an effort to reduce it as much as possible. Feedback should be complex: negative comments should not be ignored, especially since a detailed, detailed story about the available benefits will help smooth out the unpleasant impression that will be noticed by other users.
For the customer, options with a reasonable price are interesting, for the contractor - decent pay, and in this confrontation it is important to reach a mutually beneficial agreement. Saving in this matter is not advisable, because by entrusting this task to a beginner who has completed a short course of study with popular bloggers, the business owner greatly risks the reputation of the brand, and can also lose not only money, but also time, which is critical. Understanding the main factors that make up the price will allow you to form an advertising budget and choose an SMM specialist.
There is no single cost of services - all prices are discussed and agreed upon. Before choosing an SMM specialist, it is important to define a list of goals, as well as form a detailed list of basic requirements or wishes - this will help you think through the smallest details so that cooperation is comfortable for both parties.
There is a widespread myth that anyone can engage in promotion on social networks, and most importantly, this is an excellent remote job that does not require much effort - it is enough to complete a short training and you can get down to business. In practice, this approach introduces the basics, but important nuances will be missed. When choosing a contractor, it is important to consider the pros and cons of each of the available options:
EMIS internet marketing studio provides clients with the service of effective promotion in social networks. Qualified SMM specialists, who are familiar with the main subtleties in practice, as well as possible “pitfalls”, will perfectly cope with the task.
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