Home / Blog / Contextual advertising - features of promotion in Google

Contextual advertising - features of promotion in Google


Google is a popular search engine, which, according to statistics, is used by about 50% of the world's web users to find information, buy things or use services. And Google Ads contextual advertising is an effective promotion tool that, if properly configured, will help you quickly increase the flow of customers, order volumes, and, accordingly, the amount of profit.

The effectiveness of contextual advertising Google Ads

Что такое контекстная реклама

To interest a potential buyer, it is important at the right time to offer what he is really interested in. The uniqueness of Google Adwords is that you can set the desired settings by thinking through every detail: gender or locality, age, interests, as well as the financial capabilities of the target audience - advertising will be as effective as possible. Some of the benefits of using this marketing tool include the following:

  • Rational approach. The advertising budget is distributed properly without additional costs - funds from the advertiser's account will be debited immediately after the transition to the site.
  • Coverage. The ad will be shown not only in the search query line, but also on information or entertainment sites that are suitable for the topic, as well as YouTube channels.
  • Good conversion. One of the key indicators that you should focus on is that Google Adwords is 100% correct in this matter. The ad will be shown to the target audience, so the likelihood of a transition, and most importantly, the subsequent execution of an application for a product or a desired service, is quite high.

It makes no sense to rely on customers to find an offer on their own, no matter how profitable it may be, as well as to rely on the productivity of word of mouth. Advertising is the main assistant in sales, which is 100% justified, especially with the proper use of modern marketing tools.

How does Google Ads work?

Настройка рекламы google adwords

Initially, it is necessary to compose the text of the ad, carefully selecting keywords that are guaranteed to attract the target audience to the site. This task should be entrusted to a PPC specialist who directly works with contextual advertising, and therefore is well acquainted with the main subtleties and nuances. Having determined the list of parameters that potential customers correspond to, as well as preparing information for publication, you can proceed to launch the promotion. Various advertising options are available:

  • In the top of search queries - the ad will be the first in the search results above the offers of competitors or on the right side;
  • On partner network portals — on thematic sites or on YouTube;
  • On e-mail - above or below incoming letters.

The effectiveness of advertising greatly simplifies the choice of sites for placing ads. High conversion is achieved through organic transitions - the user studies what he is really interested in, and most importantly, at the same time sees a thematic offer, which is highly likely to cause a desire to at least study the information or immediately place an order.

Benefits of contextual advertising in promotion

Spending the advertising budget inappropriately is one of the most common problems that business owners have to deal with. But in the right hands, Google contextual advertising will become an effective marketing tool that can provide a rapid increase in profits. A well-written ad, a clear and concise presentation of information, an original approach is the basis of future success, and the following factors will ensure fast productive promotion:

  • Work directly with the target audience. Ads will be shown to those who are already interested in ordering and will be happy to take advantage of great offers.
  • Location selection. You can work with clients from any location in Ukraine, which is convenient for online stores that can send goods by postal services. But you can limit the target audience to a specific city or even district, which is important for companies that provide specific services in a given location.
  • Remarketing is important not only to attract new customers, but also to keep those who have already placed orders, and therefore are highly likely to be interested in the offer again, especially during special promotions or sales with good discounts. Contextual advertising, which regularly appears as a reminder, is great for this purpose.

The main advantage of Google Adwords is the ability to launch promotion with almost any budget. At the same time, the invested money will not be wasted - funds are debited not for impressions, but for active transitions to the site.

How to set up contextual advertising correctly?

Как заказать контекстную рекламу

The writing of an advertisement and its subsequent placement is preceded by a comprehensive analysis, which includes studying the preferences and characteristics of the target audience, competitors' offers, and other parameters. By entrusting this task to professionals, the customer receives a full cycle of services:

  • A content plan is drawn up to attract potential customers;
  • Thematic sites are selected for regular organic transitions;
  • Statistics are kept that allow you to track the indicators in a timely manner, making relevant adjustments.

Despite the simplicity of working with Google Ads, you need knowledge and experience in this industry to correctly configure all the parameters. Qualified PPC-specialists of eMiS internet marketing studio are professionals in promotion. Therefore, if you need contextual advertising in Dnipro, then you should entrust this task to a team of marketers who can take into account the smallest details, and the number of orders will grow rapidly, and the profit will fully pay off all the funds invested in advertising.

Always in touch with you