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12 tips to improve usability on your website


Usability is one of the main criteria for a quality site, because if the client is comfortable using it, he will be more inclined to make a purchase. But the further your site is from ideal, the worse the conversion rates. If you are wondering how to improve usability and save your site from fleeing customers, then our article will come in handy. We have prepared 12 tips to help make your site effective.

1. Increase website loading speed


The modern Internet user is always short of time. The constant rush and the mass of offers in the search results allows him not to wait for a long loading of the site. If the site takes longer than 2 seconds to load, the user will most likely simply close it and look for the necessary information on other resources. This problem can completely ruin your site, even if it is just perfect. So check the speed and don't keep your customers waiting.

2. Convenient navigation

What kind of sales growth are we talking about if the client, while on your site, feels like in a maze. Navigation should be intuitive. The user must immediately understand where to look for the necessary information or product, how to return if necessary, where to click, etc. Help your customers and constantly test your site, monitor visitor behavior and statistics.

3. Provide contact details in an accessible form

Very surprisingly, some customers need to be reminded of where and how contact information should be located. Be sure to include your phone number and postal address in the header of your site. The menu must have a “Contacts” page, which details the contact details of your company, as well as a map and a description of how best to get to you. In order to make it easier for the client to contact you, make the “Callback” button and install an online consultant.

4. Laconic design


If your site looks as stylish as the carpet on the wall, then you should consider redesigning it. Don't think that looks don't matter for the number of sales. This is a direct factor by which your customers evaluate the reliability and modernity of the site. Web design trends are very changeable and you run the risk of not complying with them, losing a large segment of customers. Make your site relevant and attractive, because it is the “face” of your company.

5. Don't be fooled by banner ads


Have you ever met sites that are completely full of advertising banners of all colors of the rainbow, from healthy eating to increasing … well, you yourself understood how annoying they are to visitors. Search engines will reduce in the issuance of such sites that cause discomfort to users. Therefore, we advise you to refuse a large amount of advertising.

6. Use readable texts


Any of the most attractive content can ruin an unreadable canvas of text or creepy design. Therefore, divide texts into paragraphs, add headings and bulleted lists, and also do not use 3 types of fonts and 5 font sizes. Let the texts be structured and minimalistic, otherwise the site will look cheap and miserable, and customers simply won’t read the content.

7. Literacy of texts

This item is also about text content. Texts should not only look good, but also not repel illiteracy or illogical presentation of information. Ancient “optimized” texts with crookedly inscribed keys are especially wildly read. So, sometimes you can find content like: “We offer you fresh cucumbers to buy Zaporozhye cheap wholesale.” Clumsy key queries spoil the nerves of users and make you think about the adequacy of the author.

8. Show related products or articles


Give your potential buyers a choice. Install "Similar Products" modules on your website. Make the process of making a purchase on your website simple and comfortable.

9. Site search

If you are the owner of a large website, an online store, take care of a comfortable search for information on your resource. Make the search available from any page of the site, it is better to place it in the header. A convenient search will increase the time spent by users on the site and the loyalty of your customers.

10. Adaptation to mobile devices


Don't have a mobile version yet? Do you seriously want to lose 50% of your audience and live in peace after that? Responsive layout allows you to display the site on any device and in any browser equally well. Why risk sales, the mobile version costs much less than lost customers.

11. Structure content according to the F-curve rule


There is a pattern that we study content according to the F-curve rule. It lies in the fact that we concentrate as much as possible on the top of the page and on its left side. Therefore, place useful information on the site in the “correct” area.

12. Eliminate poor quality photos


If your resource is replete with low-quality pictures and photographs, this will not add sales to it. If you are selling on the Internet, take care of the quality appearance of the goods that you offer customers to buy.


We have listed just a few tips that will help you improve your website performance by working on usability. Analyze your project or order a usability audit from our specialists, this will help transform your site based on all the requirements of search engines and the preferences of the target audience. Author: Karina Manko, Content Marketing Specialist Read also:

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