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PPC Specialist Interview: Top 5 Google AdWords Questions
Google AdWords is the world’s largest advertising campaign creation service. To date, more than 1 million organizations use it, however, despite this, there are still quite a few questions about the use of the resource. Today we would like to talk about working with Google AdWords and for this we have connected our PPC specialist …
Do-it-yourself usability testing: a detailed algorithm
Usability is an indicator of how easy and convenient it is for users to find the necessary information and perform certain actions on the site (for example, searching for and ordering goods, subscribing to a newsletter). Usability testing is an important step in checking the effectiveness of the site as a whole. You can test …
10 content marketing ideas that will be relevant throughout 2018
Content is becoming more and more important and it is already something more than just blogging, it is communication with the audience on a new level. In 2018, the effectiveness of online promotion completely depends on the quality of content. But the Internet is a fickle thing: what was an effective tool for promotion yesterday …
Memes, cats and rock and roll: what you need to know when promoting in social networks
Many people underestimate the potential of social networks, thinking that they are created only for entertainment. However, for several years now, promotion in social networks has been considered the most relevant and effective way to promote a business. Today, social networks are an integral part of the image and an obligatory form of your company’s …