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Target audience of the site: how to target a potential client?

Today we will touch on an extremely important topic, especially for those who are at the stage of starting a business. Many aspiring entrepreneurs start selling without a clear understanding of the portrait of their buyer, invest in advertising campaigns, and the result, of course, is minimal. Attracting the target audience is a direct factor

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Novis

How to find and choose a niche for an online store

It is believed that opening an online store is much easier than a similar offline point. However, despite the smaller amount of investments and a quick payback, this business has its own subtleties and peculiarities. Usually the decision to open an online store is accompanied by the choice of a niche. This is often one

Drop in sales in an online store: how to find a failure in the system?

Ecommerce is a highly dynamic business industry with ups and downs. Often, all owners of online stores face them to varying degrees. If you have finally launched your project and expect profit from it, but for some reason the level of sales does not correspond to your ideas at all, or if you have been

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